Polymer Products Corporation A leader in Indian Rubber Industry
-Rubber Asia, May - June '98
Polymer Products Corporation (SBM Group) is a leader and household name in the Indian rubber industry. This group of companies has been in the forefront in meeting the industry's requirements since it's inception in 1972. This highly energized and focussed group's strategy of being the integrated, and full service, provider of high quality products, backed with outstanding service levels - commercial and technical - has resulted in it becoming the benchmark for the industry.
Value addition
The group's value addition is fully recognized and widely respected both by leading global suppliers, and customers alike. This is clearly manifested in the fact that over 25 suppliers including MNC's such as AlliedSignal, Bekaert, DSM, Flexsys, Repsol, and VMI, have chosen the group to represent them in India.
The group has very consistently proved, for the last 25 years to be very effective. AlliedSignal has clearly chosen well, and in fact Mr.Graeme Donald, Business Director, European Operations and global tyre, acknowledges the key role PPC will play in AlliedSignal Fibers' operations in India.
In today's highly competitive business environment, service is the key differentiator. and this is exactly where the group's entire team excels. By providing a superior level of service the group has not only very effectively differentiated itself from its competitors, but has also and more importantly, earned customer loyalty. The group has been widely recognized as the suppliers of choice by the Indian rubber industry.
Deep understanding
The group's strategy has also enabled it to develop a very deep understanding of the industry. Furthermore, it's ability to recognize changes and trends, is also a very key differentiator. It has outstanding and unmatched relationships at all levels of their customers' organizations, including the chairmen and CEO's and key personnel in all vital departments, especially purchasing and technical. That is why the group is so much sought after by so many leading global vendors.
Supported well by a strong and motivated team, the group is led by Mr. Vishnu Malaney, ably supported by his son Ronil.
Mr. Malaney has been personally involved in the rubber industry for 40 years now, and is a well-recognized personality of the industry. His leadership role has, in fact, been very widely recognized in the country. He was recently honored by the IIT Kharagpur at the International Rubber Conference held in Calcutta.
Mr. Malaney, who worked with Bayer A.G. for 17 years, both in Germany and in very senior positions in Bayer's Indian Rubber Business Group, is a trained rubber technologist. He was responsible for opening of Bayer's local technical centre and was also instrumental in Bayer's decision to establish its own manufacturing facility for rubber chemicals in India. He has also created the country's foremost marketing and sales organization in the industry.
Big contribution
Mr. Ronil Malaney, with a degree in applied mathematics and economics from Brown University in the US, has worked in one of the world's leading management consultants - A.T. Kearney - in both New York and Los Angeles. After joining PPC, almost four years ago, Ronil has contributed significantly towards the growth of the firm by developing new revenue streams, expanding the sales force and entering new markets.
The core team of Mr. K. V. Sethumadhavan, Mr. V. S. Bijur, Mr. R.S. Mahesh, Mr. G.S. Pingle, Mr. Mohan Pujar, Mr. Ravi Subramanyam, Mr. K. Haridas, Mr. A.S. Pujari, Mr. Kevin Mascarenhas and Mr. Manoj Desai have all made very significant contributions to the growth of the organization.
With a strong teamwork, wide product portfolio, extensive (almost 1000 direct) customer base, superior service both in terms of marketing and technical service and dynamic leadership from the Malaneys, the group is poised
